The Biggest Heart

The Biggest Heart (formerly known as The Biggest Heart of Estonia) is a positive community initiative, which started in Estonia in 2022. Today, the event has become an annual tradition with the main goal of becoming global and bringing together passionate people all around the world. The Biggest Heart began during the COVID-19 pandemic, when the world was full of social distancing and uncertainty. The idea grew out of the initiative of Joel Juht, the founder of the JJ-Street Dance Company – the street dance school had been making hearts out of people since 2007 during its spring camp at the Virtus sports hall in Jõgeva. Due to the pandemic, the camp had to be cancelled in 2022. However it was decided that the tradition of making hearts had to continue, as it brought joy and gave a sense of care and belonging to people.

The number of participants each year:

5523 participants

2025

5029 participants

2024

3701 participants

2023

1057 participants

2022

The leaderboards

participants over four years!

5000 +

What is this event?

The Biggest Heart (formerly known as the Biggest Heart of Estonia) is a community initiative that started in 2022, before Valentine’s day, and has become an inspiring and heartfelt tradition. People gather in different regions on the last Sunday before Valentine’s Day to form hearts with their community. Every year, new people find their way into one of these hearts and the heart with the most participants wins a traveling trophy. The idea is simple: the participants have to gather at the agreed location in the region and form a hand-held human chain resembling a heart with a hollow center, which is then captured in a drone picture. The gallery of hearts and the leaderboard with the winner is then published on Valentine’s Day, February 14th, on the Biggest Heart’s Facebook page and on social media. Over the years, the hearts have been made increasingly creative – in some places a song and dance programmes have been organized, while in some regions umbrellas, flashlights or costumes have been used while forming the hearts. Every community works hard to make their heart as special as possible. In the beginning the initiative was led by JJ-Street’s Dance Company’s coaches and students, now a lot of the coordinators are just active people from the organising region. Anyone can register as a coordinator, whether they are a city or municipality leader, a teacher, a youth worker, a coach, or any other active community leader.

Frequently asked questions

What is The Biggest Heart?

The Biggest Heart is a positive community initiative, that takes place before Valentine’s day and was founded in Estonia in 2022. The goal is to bring people together to form big hearts and capture them on camera with a drone. The tradition is growing and expanding every year.

How did The Biggest Heart start?

The idea grew out of the initiative of Joel Juht, the founder of JJ-Street Dance Company – hearts had been made out of people since 2007 at the street dance school’s spring camp at the Virtus sports hall in Jõgeva. Due to the COVID-19 pandemic, the camp had to be cancelled in 2022. However it was decided that the tradition of making hearts had to continue, as it brought joy and gave a sense of care and belonging to people.

How to participate?

In each region, the coordinator must register the heart, and participation is simple: people gather at the agreed location, form a hollow heart, and the heart is captured on camera by a drone.

Is the participation free?

Yes, The Biggest heart is a community initiative and participation is free to everyone.

How is the leaderboard formed and the winning heart determined?

The number of people participating in the event is determined based on two factors: the number of registered participants reported by the coordinator on site and the number of participants counted from the drone image. The nationwide leaderboard is then compiled by The Biggest Heart team members and volunteers and announced on the event’s Facebook page on Valentine’s day, February 14th. The heart with the largest number of participants wins the traveling trophy.

When and where are the hearts formed?

People gather in different regions on the last Sunday before Valentine’s day. More detailed information and meeting places can be found on The Biggest Heart’s website and social media channels.